Marketing and ‘Where The Wild Things Are’

Posted on October 24, 2009 - Filed Under Advertising, culture | Leave a Comment

This week, AdAge published my piece on the various marketing efforts behind “Where The Wild Things Are,” particularly those involving or influenced by the film’s director Spike Jonze. I was disappointed not to get in touch with Capt. Jonze himself, but had some great conversations with Girl Skateboards co-founder Megan Baltimore, artist and designer Geoff [...]

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Soundville: Creativity at its best, but will it sell you a Sony?

Posted on October 7, 2009 - Filed Under Advertising, culture | Leave a Comment

Let’s just begin under the obvious assumption that 99% of advertising is utter bile. So, any criticism leveled at Fallon London director/creative/wizard Juan Cabral must be taken with the proverbial bucket of salt. Cabral is the guy responsible for some of the best Fallon creative over the last few years (also the worst, read: Trucks), [...]

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