2010 NHL Winter Classic Can’t Miss, Commercial Does

Posted on December 7, 2009 - Filed Under Advertising, culture | Leave a Comment

Last week, I wrote in Ad Age about the coming third annual NHL Winter Classic and how it’s become a very important brand for the league. The consensus among U.S. ad buyers, NBC execs and the NHL itself was that the game had put hockey into a lot of business conversations that it previously hadn’t [...]

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