Jeff Beer

Since … oh, at least 2003.

2010 NHL Winter Classic Can’t Miss, Commercial Does

Posted on December 7, 2009 - Filed Under Advertising, culture | Leave a Comment

Last week, I wrote in Ad Age about the coming third annual NHL Winter Classic and how it’s become a very important brand for the league. The consensus among U.S. ad buyers, NBC execs and the NHL itself was that the game had put hockey into a lot of business conversations that it previously hadn’t [...]

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Marketing and ‘Where The Wild Things Are’

Posted on October 24, 2009 - Filed Under Advertising, culture | Leave a Comment

This week, AdAge published my piece on the various marketing efforts behind “Where The Wild Things Are,” particularly those involving or influenced by the film’s director Spike Jonze. I was disappointed not to get in touch with Capt. Jonze himself, but had some great conversations with Girl Skateboards co-founder Megan Baltimore, artist and designer Geoff [...]

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Soundville: Creativity at its best, but will it sell you a Sony?

Posted on October 7, 2009 - Filed Under Advertising, culture | Leave a Comment

Let’s just begin under the obvious assumption that 99% of advertising is utter bile. So, any criticism leveled at Fallon London director/creative/wizard Juan Cabral must be taken with the proverbial bucket of salt. Cabral is the guy responsible for some of the best Fallon creative over the last few years (also the worst, read: Trucks), [...]

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The Cheap Seats Book Club: Leafs AbomiNation

Posted on September 14, 2009 - Filed Under culture | Leave a Comment

The following is a lil’ book write-up I did for the sports blog thecheapseats.ca, where I ramble on semi-coherently from time to time.

As the 2009/2010 NHL season approaches, Toronto Maple Leafs fans (once again) prepare themselves for the unknown. While, as the late, great Joe Strummer said, the future is unwritten, a new book by [...]

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Yep, talking animals still funny.

Posted on August 27, 2009 - Filed Under culture | Leave a Comment

In the vein of Simple Ideas That Work, here’s one from the Beeb: Adding funny commentary to nature footage. The result? Gold.

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From Missouri With Love

Posted on July 31, 2009 - Filed Under Creativity, culture | Leave a Comment

Yeah, yeah, I know… A MONTH. It’s been a month since I posted anything here.  Pathetic? Indeed. But really, the current obsession with operating 140-characters at a time dictates that everything I come across that’s worth an eyebrow raise get fed into the ever-gaping maw of the Twitter feed (see it? It’s right there. On [...]

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When art and ads collide, Mike Shine

Posted on June 16, 2009 - Filed Under culture | Leave a Comment

It’s been a while since I’ve jotted anything down here that wasn’t already posted somewhere else, but I guess that’s why this is called a repository… Anyway, a few years ago through my work at Creativity and its obvious involvement in advertising, I became aware of the comforting-yet-creepy art of Mike Shine. Shine’s a principle [...]

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New York Photo Festival 2009 Lands in DUMBO

Posted on May 17, 2009 - Filed Under Art, Creativity, culture | Leave a Comment

This article appeared at Creativity on May 15.
Brooklyn welcomes the second annual celebration of photography.
The New York Photo Festival hit the DUMBO section of Brooklyn this week, with a wide variety of exhibits and offerings on view through Sunday. This year’s main exhibition curators include New York magazine photography director Jody Quon, Director of the [...]

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An Eye For Art: The Ebeling Group and Graffiti Research Lab Take on a Cause

Posted on April 24, 2009 - Filed Under Creativity, culture | Leave a Comment

(Originally for Creativity-Online.com)
Two shops collaborate to help a veteran graffiti artist with technology and design.
Much new digital technology has been deployed in the service of advertising, but a new project out of The Ebeling Group — home to MK12, Lobo, Nakd, Bearfight and more — has its sights set on a larger goal.
Back in 2007, [...]

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Harmony Korine’s New Target

Posted on March 29, 2009 - Filed Under Creativity, culture | Leave a Comment

Back in 1995, I saw Kids and it was the first flick I thought really showed what it was like (or felt like) to grow up in the 90s. While this year, The Wackness played the nostalgia card for the same era, Kids was, for obvious reasons, more of its moment, offering up the grittier [...]

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