http://www.jeffbeer.com Since ... oh, at least 2003. Fri, 01 Jul 2011 01:40:53 +0000 http://backend.userland.com/rss092 en And so, here we are. It's been another few months and still (still!) nothing really new here. But rest assured, I have been scribbling. Just not here. For all my Canadian Business magazine work you can a) contribute to my employment fund and get a print subscription or b) go ... http://www.jeffbeer.com/uncategorized/the-infrequently-updated-personal-site/ It's been the standard five months between posts so I thought I'd stop by and offer a bit of an update. In December, I started on as a staff writer at Canadian Business magazine. It's been great so far and kept me a tad too busy to come by here ... http://www.jeffbeer.com/canadian-business/another-infrequent-update-new-job-edition/ It's been a busy summer, but of course you wouldn't know it by looking at this site. I'm still trying to figure out just how to use this space in the blind hope that a defined purpose might actually result in something remotely interesting. I bow my head in mild ... http://www.jeffbeer.com/uncategorized/the-latest-from-marketing-mag-well-most-of-it/ Over at the Marketing blog, I took a look at some classic examples of booze consumerism in the form of vintage beer commercials. When the weather starts to warm up, it puts one’s mind to the outdoors, which then leads to patios, which then leads to beer. Not only is spring ... http://www.jeffbeer.com/work-that-has-appeared-in-creativity-magazine/advertising-work-that-has-appeared-in-creativity-magazine/how-to-sell-beer-a-history-lesson/ Salutations and good day... I just wanted to drop a note to let you know that this will be my last week at Advertising Age. After more than three years in New York, my wife and I have decided it's time to take our recently-arrived son back north to a place many ... http://www.jeffbeer.com/uncategorized/goodbye-to-all-that/ Last week, I wrote in Ad Age about the coming third annual NHL Winter Classic and how it's become a very important brand for the league. The consensus among U.S. ad buyers, NBC execs and the NHL itself was that the game had put hockey into a lot of business ... http://www.jeffbeer.com/culture/2010-nhl-winter-classic-cant-miss-commercial-does/ Although this is, technically, a personal site, I'm not really of the online type to regale you with tales of my toothbrushing technique or why tomato soup is my favorite of all the warm, fluid-like lunch options. But! Last Wednesday my son Henry was born. And seeing as he's not ... http://www.jeffbeer.com/uncategorized/an-interruption-of-regular-programming/ This week, AdAge published my piece on the various marketing efforts behind "Where The Wild Things Are," particularly those involving or influenced by the film's director Spike Jonze. I was disappointed not to get in touch with Capt. Jonze himself, but had some great conversations with Girl Skateboards co-founder Megan ... http://www.jeffbeer.com/culture/marketing-and-where-the-wild-things-are/ Let's just begin under the obvious assumption that 99% of advertising is utter bile. So, any criticism leveled at Fallon London director/creative/wizard Juan Cabral must be taken with the proverbial bucket of salt. Cabral is the guy responsible for some of the best Fallon creative over the last few years ... http://www.jeffbeer.com/culture/soundville/ The following is a lil' book write-up I did for the sports blog thecheapseats.ca, where I ramble on semi-coherently from time to time. As the 2009/2010 NHL season approaches, Toronto Maple Leafs fans (once again) prepare themselves for the unknown. While, as the late, great Joe Strummer said, the future is ... http://www.jeffbeer.com/culture/the-cheap-seats-book-club-leafs-abomination/