http://www.jeffbeer.com Since ... oh, at least 2003. Tue, 02 Mar 2010 03:08:23 +0000 http://backend.userland.com/rss092 en Salutations and good day... I just wanted to drop a note to let you know that this will be my last week at Advertising Age. After more than three years in New York, my wife and I have decided it's time to take our recently-arrived son back north to a place many ... http://www.jeffbeer.com/uncategorized/goodbye-to-all-that/ Last week, I wrote in Ad Age about the coming third annual NHL Winter Classic and how it's become a very important brand for the league. The consensus among U.S. ad buyers, NBC execs and the NHL itself was that the game had put hockey into a lot of business ... http://www.jeffbeer.com/culture/2010-nhl-winter-classic-cant-miss-commercial-does/ Although this is, technically, a personal site, I'm not really of the online type to regale you with tales of my toothbrushing technique or why tomato soup is my favorite of all the warm, fluid-like lunch options. But! Last Wednesday my son Henry was born. And seeing as he's not ... http://www.jeffbeer.com/uncategorized/an-interruption-of-regular-programming/ This week, AdAge published my piece on the various marketing efforts behind "Where The Wild Things Are," particularly those involving or influenced by the film's director Spike Jonze. I was disappointed not to get in touch with Capt. Jonze himself, but had some great conversations with Girl Skateboards co-founder Megan ... http://www.jeffbeer.com/culture/marketing-and-where-the-wild-things-are/ Let's just begin under the obvious assumption that 99% of advertising is utter bile. So, any criticism leveled at Fallon London director/creative/wizard Juan Cabral must be taken with the proverbial bucket of salt. Cabral is the guy responsible for some of the best Fallon creative over the last few years ... http://www.jeffbeer.com/culture/soundville/ The following is a lil' book write-up I did for the sports blog thecheapseats.ca, where I ramble on semi-coherently from time to time. As the 2009/2010 NHL season approaches, Toronto Maple Leafs fans (once again) prepare themselves for the unknown. While, as the late, great Joe Strummer said, the future is ... http://www.jeffbeer.com/culture/the-cheap-seats-book-club-leafs-abomination/ In the vein of Simple Ideas That Work, here's one from the Beeb: Adding funny commentary to nature footage. The result? Gold. http://www.jeffbeer.com/culture/yep-talking-animals-still-funny/ Yeah, yeah, I know... A MONTH. It's been a month since I posted anything here.  Pathetic? Indeed. But really, the current obsession with operating 140-characters at a time dictates that everything I come across that's worth an eyebrow raise get fed into the ever-gaping maw of the Twitter feed (see ... http://www.jeffbeer.com/work-that-has-appeared-in-creativity-magazine/from-missouri-with-love/ (Originally appeared last month at Creativity) TAXI's Paul Lavoie and director Azazel Jacobs' short film looks to attract new audience to the art museum. by jeff beer Living in New York, there are gaggles of cultural must-sees and everyone has their own particular way of prioritizing which ones are worth their time. One ... http://www.jeffbeer.com/work-that-has-appeared-in-creativity-magazine/creativity-momas-latest-goes-behind-the-art/ This is an older piece I forgot to post here last year... still dig the Von. (originally appeared in the Nov. 2008 issue of Creativity) Hello Von London illustrator brings artful design to the commercial space From Madonna to Seal, Bono to Liberace, the mono-moniker has always intrigued. For U.K. artist Von, it works ... http://www.jeffbeer.com/work-that-has-appeared-in-creativity-magazine/hello-von/