How to Sell Beer: A History Lesson
Posted on April 9, 2010 - Filed Under Advertising |
Over at the Marketing blog, I took a look at some classic examples of booze consumerism in the form of vintage beer commercials.
When the weather starts to warm up, it puts one’s mind to the outdoors, which then leads to patios, which then leads to beer. Not only is spring the season of blooming flowers and outdoor boozery, it’s often when we get a slew of new beer commercials to get folks stoked for summer. This put me in a nostalgic mood and I decided to take a stroll down beer commercial memory lane. It’s a magical land of jingles, dancing, stubbies, boats, camping in the wilderness and hair farms. Walk with me…
For the whole thing, go here.
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