Bathing in the Tub Gin…
Posted on November 13, 2008 - Filed Under Advertising, Creativity |
I had an unfortunate introduction to gin back in 1993. It involved me, my friend Jay and a half gallon bottle. Suffice to say, that evening did not end well at all. In fact, it took until about ‘99 for me to even whiff that pine forest hooch without wretching. But since then, moderation and a strong will to succeed have allowed me to embrace this hallowed spirit once again.
Now, I’m not a martini drinker at all, but I do enjoy a good gin and tonic from time to time, if for no other reason than to keep the malaria at bay. Anyway, Philadelphia-based agency Red Tettemer have launched a new premium gin brand called Tub and, with its bootlegger vibe and smooth taste, I’m sure it’ll make more than a few folks happy. And drunk.
I spoke with Carla and Steve at RT about Tub over at Creativity.
huzzah!
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